Arizona Cardinals Target Share 2026 — With 2025 Week by Week
2026: the Arizona Cardinals have not played yet; this season's shares fill in the morning after their first game. Trey McBride led the Arizona Cardinals with 27.4% of the team's targets in 2025 (169 of 617), ahead of Michael Wilson 20.4%, Marvin Harrison Jr. 11.8%. Below, every Arizona Cardinals skill player's touches week by week for 2025 — with scoring-territory touches (inside the opponent's 50) beside each number. The season's biggest role shift: Michael Wilson took over in week 11 and Marvin Harrison Jr.'s workload never recovered.
2025 target share
Share of the team's total targets, regular season. Carries shown for context — target share counts passing-game usage only.
Touches by week (targets + carries · |inside-50 touches)
| Player | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
|---|
| Trey McBride TE | 9|3 | 7|2 | 8|2 | 11|4 | 7|3 | 11|9 | 13|10 | — | 9|3 | 13|9 | 11|7 | 10|2 | 9|3 | 9|4 | 13|8 | 8|6 | 13|5 | 8|3 |
| Michael Carter RB | — | — | — | 1|0 | 23|6 | 14|6 | 9|3 | — | — | 3|1 | 9|6 | 8|6 | 11|5 | 7|5 | 18|10 | 13|7 | 11|2 | 10|3 |
| Michael Wilson WR | 4|3 | 2|1 | 2|1 | 6|0 | 4|0 | 5|5 | 4|2 | — | 4|1 | 7|4 | 18|4 | 15|6 | 7|3 | 16|7 | 11|9 | 3|2 | 10|3 | 8|6 |
| Bam Knight RB | — | 0|0 | — | 0|0 | 5|3 | 13|9 | 18|15 | — | 11|9 | 14|8 | 9|3 | 15|6 | 14|7 | 13|1 | 1|0 | — | — | — |
| Marvin Harrison Jr. WR | 6|1 | 5|3 | 6|1 | 10|5 | 5|2 | 2|0 | 6|4 | — | 10|5 | 12|7 | — | — | 7|3 | — | — | 3|3 | 1|0 | — |
| Emari Demercado RB | 0|0 | — | 3|3 | 4|3 | 3|0 | 2|1 | — | — | 15|9 | 8|5 | 8|5 | — | — | — | 4|1 | 6|4 | 8|4 | 3|0 |
| Trey Benson RB | 9|6 | 9|8 | 14|10 | 13|6 | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| James Conner RB | 16|6 | 12|4 | 13|1 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Greg Dortch WR | 1|1 | 1|0 | 3|1 | 6|4 | 2|1 | 3|3 | 2|1 | — | 1|1 | 2|1 | 6|5 | 11|7 | 2|0 | — | — | — | — | — |
Amber cells = 18+ touch weeks. — = did not play. Inside-50 =
touches in opponent territory, where game plans concentrate.
Detected role shifts
- Michael Wilson rose from 4.2 to 11.0 touches/game starting week 11 — and Marvin Harrison Jr. fell from 6.9 to 3.7 over the same stretch.
A shift is flagged when one player gained 3+ touches/game and a teammate lost 3+ across the same split week — descriptive, not causal: injuries, trades and game script all move touches.
Weekly