Dallas Cowboys Target Share 2026 — With 2025 Week by Week
2026: the Dallas Cowboys have not played yet; this season's shares fill in the morning after their first game. George Pickens led the Dallas Cowboys with 22.6% of the team's targets in 2025 (137 of 607), ahead of CeeDee Lamb 19.3%, Jake Ferguson 16.8%. Below, every Dallas Cowboys skill player's touches week by week for 2025 — with scoring-territory touches (inside the opponent's 50) beside each number. The season's biggest role shift: Malik Davis took over in week 15 and Javonte Williams's workload never recovered.
2025 target share
Share of the team's total targets, regular season. Carries shown for context — target share counts passing-game usage only.
Touches by week (targets + carries · |inside-50 touches)
| Player | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
|---|
| Javonte Williams RB | 18|6 | 25|10 | 15|8 | 23|9 | 18|9 | 21|8 | 23|11 | 15|11 | 16|9 | — | 23|12 | 23|10 | 20|8 | 21|10 | 15|9 | 12|7 | 15|7 | — |
| George Pickens WR | 4|2 | 9|6 | 9|6 | 11|5 | 4|2 | 11|7 | 6|2 | 9|5 | 9|5 | — | 11|4 | 9|4 | 13|8 | 9|4 | 6|3 | 9|5 | 5|2 | 3|2 |
| CeeDee Lamb WR | 13|5 | 11|4 | — | — | — | — | 8|2 | 11|8 | 12|5 | — | 7|6 | 11|6 | 9|4 | 8|2 | 10|5 | 7|5 | 10|3 | 1|0 |
| Jake Ferguson TE | 6|1 | 12|4 | 14|4 | 7|3 | 9|4 | 3|3 | 7|4 | 1|0 | 7|4 | — | 5|3 | 7|3 | 6|4 | 7|5 | 4|2 | 4|1 | 2|2 | 2|1 |
| Ryan Flournoy WR | — | 0|0 | 3|1 | 3|2 | 11|2 | 7|3 | 0|0 | 2|0 | 2|1 | — | 1|1 | 1|0 | 3|2 | 13|8 | 5|1 | 2|1 | — | 7|2 |
| Malik Davis RB | — | — | — | — | — | — | 0|0 | 2|0 | 1|0 | — | 4|4 | 3|1 | 3|3 | 3|2 | 11|9 | 8|3 | 22|9 | — |
| KaVontae Turpin WR | 4|2 | 6|2 | 4|2 | 5|0 | — | — | 1|1 | 5|2 | 4|3 | — | 2|1 | 4|2 | 5|1 | 3|2 | 3|3 | 6|3 | 1|0 | 2|0 |
| Dak Prescott QB | 1|1 | 3|2 | 0|0 | 1|1 | 7|0 | 2|1 | 5|2 | 6|1 | 4|1 | — | 4|0 | 5|2 | 3|0 | 3|2 | 1|1 | 2|1 | 4|1 | 2|0 |
Amber cells = 18+ touch weeks. — = did not play. Inside-50 =
touches in opponent territory, where game plans concentrate.
Detected role shifts
- Malik Davis rose from 2.3 to 13.7 touches/game starting week 15 — and Javonte Williams fell from 20.1 to 14.0 over the same stretch.
- Ryan Flournoy rose from 3.0 to 6.8 touches/game starting week 14 — and Jake Ferguson fell from 7.0 to 3.8 over the same stretch.
A shift is flagged when one player gained 3+ touches/game and a teammate lost 3+ across the same split week — descriptive, not causal: injuries, trades and game script all move touches.
Weekly