Buffalo Bills Target Share 2026 — With 2025 Week by Week
2026 so far: Khalil Shakir leads the Buffalo Bills with 20% of the targets (32 of 160) through 6 games. Khalil Shakir led the Buffalo Bills with 19.8% of the team's targets in 2025 (95 of 479), ahead of Keon Coleman 12.3%, Dalton Kincaid 10.2%. Below, every Buffalo Bills skill player's touches week by week for 2025 — with scoring-territory touches (inside the opponent's 50) beside each number. The season's biggest role shift: Ty Johnson took over in week 15 and James Cook's workload never recovered.
2026 target share and carry share — so far
From the play-by-play, updated the morning after each game. 2025 below is the baseline.
2025 target share
Share of the team's total targets, regular season. Carries shown for context — target share counts passing-game usage only.
Touches by week (targets + carries · |inside-50 touches)
| Player | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 |
|---|
| James Cook RB | 18|8 | 22|15 | 22|11 | 26|11 | 16|8 | 17|6 | — | 19|9 | 28|14 | 18|5 | 19|9 | 20|5 | 35|17 | 20|14 | 25|17 | 18|10 | 24|11 | 2|0 |
| Josh Allen QB | 14|6 | 6|2 | 4|2 | 7|2 | 9|5 | 6|3 | — | 3|2 | 6|2 | 4|1 | 6|4 | 5|0 | 8|5 | 9|4 | 11|4 | 7|3 | 7|4 | — |
| Khalil Shakir WR | 9|4 | 2|2 | 4|3 | 5|2 | 10|8 | 5|0 | — | 7|1 | 8|5 | 9|6 | 3|1 | 10|4 | 4|2 | 3|3 | 5|4 | 5|2 | 7|4 | — |
| Ty Johnson RB | 4|2 | 3|2 | 5|3 | 1|1 | 2|2 | 3|1 | — | 4|1 | 4|3 | 3|1 | 3|2 | 5|3 | 7|5 | 5|5 | 7|3 | 3|3 | 9|5 | 15|15 |
| Ray Davis RB | 2|1 | 9|5 | 1|1 | 1|0 | 2|1 | 2|2 | — | 10|5 | 0|0 | 4|2 | 0|0 | 0|0 | 9|4 | 0|0 | 1|1 | 5|4 | 2|1 | 23|14 |
| Keon Coleman WR | 11|6 | 3|1 | 4|2 | 4|1 | 7|5 | 6|1 | — | 4|1 | 2|0 | 8|3 | — | — | 3|3 | 3|2 | — | — | — | 4|4 |
| Dawson Knox TE | 2|2 | 5|4 | — | 1|0 | 2|2 | 2|1 | — | 1|1 | 1|1 | 4|2 | 3|2 | 4|0 | 4|1 | 7|4 | 4|4 | 2|2 | 5|2 | 2|1 |
| Dalton Kincaid TE | 4|4 | 6|3 | 6|5 | 2|1 | 6|1 | — | — | 3|0 | 6|1 | 3|0 | — | — | — | 5|3 | 4|3 | 1|1 | — | 3|0 |
Amber cells = 18+ touch weeks. — = did not play. Inside-50 =
touches in opponent territory, where game plans concentrate.
Detected role shifts
- Ty Johnson rose from 3.8 to 8.5 touches/game starting week 15 — and James Cook fell from 21.5 to 17.2 over the same stretch.
A shift is flagged when one player gained 3+ touches/game and a teammate lost 3+ across the same split week — descriptive, not causal: injuries, trades and game script all move touches.
Weekly